Why Natalie Boxall Believes Clothing Should Connect You to Yourself

In a fast-paced world driven by trends and overflowing wardrobes, it’s easy to lose sight of what clothing is really meant to do. For many, dressing has become a daily task rooted in external validation—wearing what’s “in,” what others expect, or what blends into the background. But for Natalie Boxall, founder of Our New Aura, clothing is far more than fabric and fashion. It’s a tool for self-connection.

Natalie Boxall believes that the way we dress has the power to ground us, to reflect who we truly are, and to bring us back to ourselves. Her brand is built on the idea that style should feel like a second skin—an extension of your energy, emotions, and identity—not a mask to hide behind.

Clothing as a Mirror, Not a Costume

At the heart of mindful fashion is the belief that what we wear should align with how we feel. Rather than dressing for approval or societal norms, this approach encourages dressing as a form of self-honoring.

“Your wardrobe should be a reflection of your inner state,” the philosophy suggests. “If you’re grounded, your clothes should feel grounding. If you’re evolving, your style can evolve with you. Clothing isn’t a costume. It’s a mirror.”

This belief fuels the creative direction behind Our New Aura, a brand that offers intentional, sustainable pieces designed to support authenticity, presence, and emotional ease. Every piece is created not just to look good—but to feel right.

The Connection Between Clothing and Well-being

What we wear affects more than just our appearance—it influences mood, confidence, posture, and even mindset. Our New Aura was founded on the mission to help women recognize this connection and reclaim their style as a tool for self-awareness.

Rather than chasing trends, the brand encourages women to explore how they want to feel in their clothes: empowered, soft, grounded, light, or simply comfortable. Every design—from flowy dresses to soft-layered basics—is crafted to serve that emotional intention.

By prioritizing comfort, simplicity, and versatility, clothing becomes a form of self-care. When your outfit supports your energy instead of draining it, it becomes easier to move through the day feeling aligned, confident, and at peace.

Minimalism with Meaning

The brand is also a strong advocate for conscious consumption. Instead of overwhelming shoppers with endless options, it focuses on minimalist design with maximum intention. Every piece is purposefully made: using sustainable materials, ethical production, and versatile styling to support everyday life.

In this view, simplicity doesn’t mean sacrificing style—it means clearing the noise so your true essence can shine through. The brand challenges the idea that you need a full closet to feel fully dressed. Instead, it invites women to own less but love more, to choose pieces that truly reflect their lifestyle, values, and evolving sense of self.

Empowerment Through Authenticity

The most stylish thing anyone can wear is their truth. Our New Aura was created to help women reconnect with that truth and express it outwardly through their wardrobe. It's about showing up as you are—confidently, gently, and without apology.

That might mean choosing a piece that flows instead of constricts. A soft neutral that calms the nervous system. A natural fabric that lets your skin breathe. These are actions of alignment rather than merely fashion choices.

You start to develop a closer bond with yourself when you dress in a way that respects your inner experience.You start listening to your body, responding to your needs, and expressing your identity on your own terms. That’s the true power of clothing.

Slowing Down Fashion, Speeding Up Connection

Another guiding belief behind the brand is that the fashion industry needs to slow down in order for people to reconnect—with their values, with the planet, and with themselves. Fast fashion thrives on disconnection: from where clothes are made, how they impact the earth, and how they affect mental and emotional well-being.

Our New Aura offers an alternative—a slower, more soulful approach that places connection at the center. With sustainable materials, thoughtful design, and timeless silhouettes, the brand proves that conscious clothing can be both beautiful and meaningful.

Final Thoughts: Dressing for You

This is a guide for women navigating the frequently chaotic world of self-expression, not just a fashion brand.It doesn’t just clothe bodies; it supports personal growth, emotional wellness, and the quiet confidence that comes from being fully, unapologetically yourself.

In a world where clothing is often treated as performance, this philosophy invites us to return to the essence of style: not dressing to impress, but dressing to express.